LinkedIn Announces Sponsored InMail for Mobile
Sponsored InMail is being billed as a way to deliver customized content to LinkedIn users and “break through the limits of traditional email marketing.”
LinkedIn announced yesterday that it was expanding its mobile advertising platform to include Sponsored InMail. According to the blog post, the goal is to give marketers an opportunity to reach consumers where they’ll engage most: on their mobile devices.
Sponsored InMail is being billed as a powerful way to deliver customized content to LinkedIn users and “break through the limits of traditional email marketing.” According to the announcement, the system will enable marketers to achieve the following objectives:
- Generate high quality leads
- Boost awareness and conversions with targeted product and service promotions
- Promote relevant content such as a infographics, white papers and industry reports
- Send personalized invitations to events and conferences
- Build community by driving followers and group membership on LinkedIn
“Sponsored InMail is native to the LinkedIn experience, and our members seek and value the personalized content delivered to their LinkedIn inboxes,” the blog post says.
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