LinkedIn Social Sign-in Soars on B2B Sites [INFOGRAPHIC]

With a LinkedIn IPO on the near horizon, Gigya gathered some interesting data about how LinkedIn is being used for social sign on to B2B sites. If the findings presented by the infographic after the jump can be generalized, it appears professionals increasingly want to apply their business profile data when connecting to business-oriented sites.

With a LinkedIn IPO on the near horizon, Gigya gathered some interesting data about how LinkedIn is being used for social sign-on to B2B sites.

If the findings presented by the infographic can be generalized, it appears professionals increasingly want to apply their business profile data when connecting to business-oriented sites.

Previous data provided by Gigya indicates that Facebook’s share of social registration to B2B sites dwarfs that of LinkedIn; it may be some time before LinkedIn has parity on B2B sites with its competitor.

Across Gigya customers, BB sites with significant LinkedIn registration include MBA-Exchange.com, Seeking Alpha, Harvard Business Review and the Internet Advertising Bureau. Other large sites which are not strictly B2B, but have a significant amount of LinkedIn connections using Gigya’s platform, are Answers.com, Ask.com and Reuters.

The significant growth in use of LinkedIn identities on B2B sites started in June 2010, when LinkedIn updated its profile API.

Social Times profiled Gigya in December, 2010.