One way to grow social engagement is through polling your audience. Polls let an organization build good will and gain quick responses to single-issue questions. Web surveys can also reach a wider audience than traditional surveys and are cheaper to administer. And online data processing enables a timely dissemination of the results.
As of May 15, LinkedIn will remove the Group Polls feature:
At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features.
You can continue to engage with fellow members by posting a question to get the group’s response or sharing an update or participating in conversations directly on the LinkedIn homepage.
In a guest post on Thompson Reuters’ BizAction blog, Bonnie Buol Ruszczyk of BBR Marketing says that while no one’s confused a LinkedIn poll with serious scientific research, polls have been “one of the platform’s most beloved and interesting add-ons.” Ruszczyk believes many other active LinkedIn users will regret the loss of this “convenient and highly functional tool.”
Setting up a quick poll has been a practical and simple method for group members to share opinions on a given topic. It’s faster and requires less commitment than stopping to add a comment, and the feature is well used in the groups I have been a part of. The results of these polls are often shared through social media, leading to popular, thought-provoking articles and blog posts.
If you will miss LinkedIn’s polls for groups feature, there is a simple work around using a survey tool called Wedgies. Here’s how it works:
- Go to www.wedgies.com
- Click “create a poll”
- Type in your question and answers
- Copy and paste the live poll
Sarah Evans of FAVES + CO says a Wedgies poll generates a link for each response. “When you paste it in LinkedIn, choices become hyperlinks, which means no one has to click away from your page to vote.” Wedgies works seamlessly with Twitter, Facebook, LinkedIn and Tumblr. “There [are] also ways to use Wedgies to create corporate branded polls and direct those who vote to specific web pages.”