LinkedIn has put a new spin on its controversial “who has viewed your profile” feature.
Starting today, members of the professional networking site will also be able to see who among their connections, and their second and third-degree connections, are actually reading their status updates, liking them, and making comments.
Located on the right-hand side of the Homepage, the “Who’s Viewed Your Updates” module summarizes the user’s activity for the last 14 days.
Not all LinkedIn users are thrilled to see who is dropping in to check out their profiles — one extreme case even prompted a petition for LinkedIn to add a “block user” button — but those who are using LinkedIn as a publishing platform may find value in knowing who is reading their posts.
“Now you have real-time feedback on how the content you read and share resonates within your network,” explained Caroline Gaffney, product lead at LinkedIn, in a blog post, “giving you more opportunities to build your professional brand and make connections with new professionals that share common interests.”