LinkedIn announced a new feature today that allows users to see more information about why someone viewed his or her profile. The new addition to “Who’s Viewed Your Profile” will show what actions a user took that led to a profile view, such as updating a profile or joining a group.
From the announcement:
Which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you.
So, for example, if you are trying to attract new clients or business leads, you can see how many potential partners looked at your profile after you joined an important industry group. Or, if you’re looking for a new job, you can look at your insights graph to see whether adding a skill to your profile or endorsing a peer gave you a bigger bump in views by recruiters.
The company has also added the “Who’s Viewed Your Profile” feature to its mobile app, “since your professional brand needs to be maintained in this always-on world.”