LinkedIn’s Influencer program, which showcases inspirational blog posts from luminaries ranging from Bill Gates to President Barack Obama, has kept readers glued to the professional networking site while it’s kept top executives waiting for their invitations, according to a report by the New York Times.
From the article:
Visitors viewed 63 percent more pages in the first quarter of 2013, ending in May, than they did in the quarter a year earlier, according to the earnings report. Mr. Roth said traffic to all its news products had increased eightfold since Influencers was introduced, although he would not say from what base it was measured. Top posts routinely record more than 100,000 views, according to the site’s own accounting. With obvious delight, Mr. Roth conveyed what may be the most telling measure of success: “We have a long list of C.E.O.’s who are asking to get in,” he said.
Executives take note: the response for the program was so overwhelming that LinkedIn stopped taking applications in February, but there’s an email address for sending inquiries here.
Image by Nagy-Bagoly Arpad.