Here in the United States, LinkedIn has grown 319% over the past year according to Nielsen Online, while Facebook grew by 98% and MySpace barely registered at 9%. One reason is likely that people started to realize that LinkedIn, while a great professional tool, can also be used to stay connected away from the business world. Basically, the Website is not just for folks actively looking for a new job.
Mario Sundar, Community Evangelist at LinkedIn, posted the results on Marketing Nirvana.
It wasn’t that long ago that some were predicting that Facebook would dominate LinkedIn, sending the social network to an early grave. This couldn’t be further from the truth. While I’m one of the few social media troops that has never embraced Facebook, I do receive LinkedIn requests far more frequently.
This is also the one-year anniversary of the LinkedIn blog, a component that I’m sure has helped the site grow leaps and bounds. Reader engagement has been high and the company has seen impressive internal cooperation, with over 40 staffers contributing at one point or another.
LinkedIn is here to stay. However, it will be interesting to see if they can maintain triple-digit growth over the next year.