India has become the second largest market for LinkedIn, having grown 300% in the last three years. There’s a total of 14 million users using the service in India, and in a country with over 300 million young people, this is just the tip of the iceberg.
The insight came as Jeff Weiner, LinkedIn CEO went on a business trip to keynote LinkedIn’s B2B conference in Mumbai. He was there to attempt Indian firms such as Wipro and the Indian offices of big companies such as Cisco, SAP and Huawei. LinkedIn has 100 people in its Indian offices and LinkedIn isn’t planning to add too many more employees. At this point, the strategy is to help LinkedIn reach the many users who are begininng to look for jobs in the country.
One of their strategies is launching India-specific pricing for its products. LinkedIn Recruiter, Jobs Network and Talent Direct are all now available in local currencies to Indian users, and this may help LinkedIn secure contracts in the country. Read more about LinkedIn and India at the Times of India.