LinkedIn Backtracks on Controversial Ads
Users' photos, info were used in site ads
While Facebook seems to be in constant hot water for alleged privacy violations, fellow social network LinkedIn has largely managed to steer clear of negative buzz. But after launching an advertising initiative that exploited its users’ information, LinkedIn is backtracking, reports The Wall Street Journal.
In late June, the site began testing “social ads” that displayed users’ profile pictures and shared their public actions, like following companies or making recommendations. LinkedIn announced the ads on its blog and banner ads throughout the site, and also told users how to opt out, since members were automatically included unless they specified otherwise.
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