LinkedIn Rolls Out Audience Insights

Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more.

Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more.

The professional network announced the launch of audience insights on its mobile application, with desktop to follow soon.

Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read their posts, what companies they work for, their job titles, their locations and how they discovered users’ content.

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Product manager Charu Jangid said in a blog post:

With these insights, you can better understand if you were successful in optimizing your post to gain visibility with the right people. Not only that, but these insights give you a simple entry point to connecting with people that are relevant to your industry and starting conversations that can make you more productive and successful in your career.

With nearly 3 million people publishing long-form articles and millions more sharing updates, LinkedIn is the leading platform for professionals like you to build your voice. We are passionate about creating experiences that help you easily write articles, stay informed, find relevant content and now better understand your audience and reach.

LinkedIn users: What are your thoughts on the availability of audience insights?