Facebook To Page Admins: Link Share Posts Draw More Engagement Than Embedded Links

The social network said in a Newsroom post by Product Manager, News Feed Ranking Chris Turitzin that link share posts, such as the one pictured above, deliver higher engagement than posts in which links are embedded in status updates.

Facebook wrote in the Newsroom post:

Many page owners often ask what kind of content they should post. This is difficult to answer, as it depends on who your audience is and what they want to see.

Still, one thing we’ve observed is that when some pages share links on Facebook, they do so by embedding the link in the status update, like the one below:

The best way to share a link after this update will be to use a link share, so it looks like the one above.