Latest ‘True North’ Column Could Unleash Moose in Canada

For several years now, Linda Massarella (pictured) has been keeping tabs on Canadians succeeding in LA via her weekly syndicated column, “True North.” The Sunday feature appears in several dozen major newspapers across Canada including the Toronto, Winnipeg, and Edmonton Sun‘s, and has an impressive combined readership of around three million.

After Massarella wrote this past Sunday about actress-writer Dina Morrone, whose play Moose on the Loose is currently enjoying a world premiere run at Theater West, something amazing happened. In fact, Massarella counts it as one of the best-ever responses to a “True North” column.

“Some people at the Tarragon Theater in Toronto read my column and have contacted Morrone,” Massarella tells FishbowlLA via telephone. “They’ve asked for a copy of the play, for consideration as their 2011-12 season launch production in September.”

Montreal native Massarella moved to LA from Manhattan in 2001 after eight years as a crime and news reporter-editor with the New York Post. She had come to town during that time to cover the O.J. Simpson trial and basically fell in love with the city.

After a brief stint with Associated Press LA, Massarella went on to work as the west coast editor of In Touch magazine and as head of a new magazine division at the Los Angeles Daily News, before the Great Recession put an end to those 2008 Valley plans. It was at that point that the mom of two mocked up a couple of “True North” dispatches (on Wayne Gretzky, Seth Rogen) and pitched them to a Canadian newspaper chain. The rest, as demonstrated by this week’s events, is Moose history.