Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program.
The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck and Aloe Blacc to tout new car launches. Based on those campaigns, this year’s initiative centers around actors Sam Page and Daniel Taylor with stronger content and social components.
The Dearborn, Mich.-based
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