Lincoln Claims That All Those McConaughey Spoofs Are Great for Business
You’re not the only one still trying to figure out what the hell those Matthew McConaughey Lincoln ads were all about.
A few comedians found them odd enough to inspire a parody — and in another version of that endless cliche “all publicity is good publicity”, both marketers at the parent company and salespeople on the ground floor tell Automotive News that the mockery is good for business.
As a reminder, here’s the Ellen Degeneres take on the campaign:
So four million views there.
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