Liftoff Measures Gender's Effect on App Engagement [Infographic]
Liftoff's latest index measures gender-specific app engagement across six major app categories.
Liftoff, a mobile app marketing and retargeting platform, has released its Q1 2015 Liftoff Mobile App Engagement Index, measuring the role gender plays in the engagement of mobile app users.
The data measured the cost-per-action and conversion rates across 22.5 million app installs and 550 million post-install events in six app categories: dating, finance, shopping, social, travel and utility. These post-install events include registering for accounts, sharing content, making reservations or purchases and subscribing to services.
According
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