Lifetime Moms is growing with A+E Networks, which includes more content with over 85 sites. Since launching in 2009, the Lifetime Moms family of sites has demonstrated strong growth, posting seven consecutive quarters of growth in audiences and more than doubling in size in the last year.
“Thanks to the combined efforts of our Lifetime Mom Channel Leaders and Affiliate Network, Lifetime Moms now reaches more than one million moms per month,” said Kimberly Dobson, VP Lifetime Moms. “With our new site and content, we look forward to welcoming more women to the community and becoming an integral part of their daily lives.”
With so much content reflecting moms, users need to use judgment on the subjects they choose to view. Some of the topics are obviously slanted toward the site’s advertisers while others are more practical and helpful. For instance, one topic about after pregnancy is clearly plugging pharmaceuticals while another topic offers standard and clear advice on keeping kids healthy through natural remedies.
Lifetime Moms comprises 10 distinct channels headed up by 16 Leaders who provide diverse content that combines personal insights and experiences on a variety of topics relevant to moms today. They share entertaining and engaging stories that celebrate and inspire moms – both as a woman and as a mom building strong relatable and interactive relationships with the Lifetime Moms audience.
Six of the Lifetime Moms Channels have been expanded, including Family & Parenting, co-hosted by Amy Lupold Bair rated 2nd most influential mom on Twitter by Cision and Home & DIY, hosted by seven-time Addy Award winner Social Media Strategist, Katja Presnal.
Lifetime Moms is also introducing four new channels, including Multicultural Moms, hosted by award winning journalist Kimberly Seals Allers and Work & Life, co-hosted by Stephanie Elie a Top 50 Nielsen Power Mom in Digital Media.