Report: Facebook App Downloads, Usage Spike On New Year’s Day
Global marketing and digital advertising company LifeStreet Media tracked downloads and usage of Facebook applications during the period between Christmas Day and New Year’s, and its findings were not surprising, considering the number of new mobile devices activated during that span.
Global marketing and digital advertising company LifeStreet Media tracked downloads and usage of Facebook applications during the period between Christmas Day and New Year’s, and its findings were not surprising, considering the number of new mobile devices activated during that span.
Here are some of the findings by LifeStreet Media:
- Some 50 million iOS and Android devices were given as gifts during this past holiday season.
- On Christmas day itself, downloads of apps via Facebook.com were down 23.3
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