There’s a new app that’s sweeping across college campuses, and no, it is not another selfie app. The app is LifeLine, and it’s being used to call for help in the event of an attack.
The app works like this:
- When an individual wants to take control of their safety or finds themselves entering an unsafe situation LifeLine Response’s monitoring system is activated by holding a finger on the screen. In case of real danger, patent-pending IntelliTouchTM technology then uses a person’s natural response of removing the finger from the screen to activate the Distress Alert when encountering the unexpected.
- When the Distress Alert is activated and not disarmed within 20 seconds the Response Verification Center will call the user back and verify there is a real emergency. GPS will then be used to track the user’s location and provide local first responders with this real time data if needed.
- If an emergency is verified by the Response Verification Center your personal LifeLines will receive a text message and email with the same critical information provided to emergency personnel to help facilitate redundant layers of protection.
On June 11, 2013 LifeLine was used by a UCLA student to notify the police of an incident, in which the attacker was scared off by the app – the audio of the call was released by UCLA police. The app employs 75 dispatchers at its call center in Chicago to handle these emergencies. To fund the service, the app costs $16.99 per download, but LifeLine and US Cellular have partnered to bring the app to its Android and iOS users for free.
The recently announced agreement will offer U.S. Cellular® customers the opportunity to download LifeLineResponse’s app from the Google Play Store or Apple App store on their Android or iPhone device. U.S. Cellular has about 1,000 retail locations across the country and is among the country’s five largest wireless providers. Cahill believes this partnership can address the high demand for personal safety and leverage the explosive growth of smartphones.