Life at The New York Observer: Treat Trump Kindly

On Friday, The New York Times profiled Jared Kushner, the New York real estate giant and owner of The New York Observer. The interview for the piece takes place during a celebration of the paper’s “100 Most Powerful People in New York Real Estate” issue. This is worth noting because as you know, Kushner is married to Ivanka Trump, daughter of Donald Trump.

Trump being Kushner’s father-in-law has played out oddly in the pages of the Observer. As recently as a few months ago, when Trump ridiculously toyed with the press about running for president, it left FishbowlNY wondering how the paper was going to cover such a touchy subject. Turns out the Observer covered it, just very lightly.

This appears to be the way all things Trump are handled at the paper. As we learn from the Times’ profile, when the Observer puts together its annual “100 Most Powerful” list, Kushner makes sure Trump is treated nicely, even if he shouldn’t be:

In years past, the creation and inevitable revising of the list has played out awkwardly. Observer editors and reporters would draw up a draft, placing Mr. Trump somewhere insufficiently high in Mr. Kushner’s mind, according to several people who have been involved in creating the lists. Editors would then reshuffle the list, awarding Mr. Trump a higher ranking. In 2010, he was No. 16. This year he moved up to No. 14.

Lesson learned: If you want to work at the Observer, start your cover letter with, “I think Donald Trump is fantastic,” and go from there.