Libatious, the social network for beer lovers, is brewing up a beer-of-the-month club called BrewBox that launched yesterday in private beta.
Since January, Libatious has been building up a database of breweries and beers all over the world that beer connoisseurs can explore, bookmark and rate. You can follow other users with similar tastes or let the system recommend beers for you based on what you already like.
As with other networks devoted to curating taste, the user-generated beer lists and ratings make it easy for Libatious to show its members something they’ll like. BrewBox is the start of a new business model based on that data. But instead of looking at banner ads, Libatious users in 38 states will soon have the option to have the beer delivered to their homes. (If you’re already a Libatious member, check your email: you might have an invitation to preview the service before it’s open to the public.)
If you see something you want to try, just add it to your queue. BrewBox will make the drunken wish lists a reality. Here’s how it works:
We analyze your Libatious beer Queue and beers you’ve rated, and use that data to create a customized BrewBox packed with beers you’re going to love. It’s like a personalized beer-of-the-month club, tailored to your tastes.
But Libatious is not the place to go for a late-night beer run like Pink Dot. The BrewBoxes will arrive via UPS in about two weeks.
“Depending on the results of the test, the idea is to make this a recurring subscription, somewhere between Birchbox and Netflix, where your monthly shipment consists of a combination of curated selections and items from your queue,” said Libatious founder David La Cross via email. It’s a social spin on a traditional beer-of-the-month club or a boozier version of shoe-of-the-month clubs like ShoeDazzle or JustFab.
Prior to BrewBox, Libatious appeared to be experimenting with an affiliate links program, as a few of the beers come with “buy now” buttons that direct users to other sites where they can place an order. Many of the craft beers on Libatious are not easily found at the corner bodega, so both the beer club and the “buy now” buttons would fill that niche for the adventurous beer drinker.