LHJ Takes Ladies Lounge on the Road

ladies lounge.bmp Ladies Home Journal is launching an event series for its Ladies Lounge blog, with stops planned in Charlotte, NC during the Southern Women’s Show between September 16 and 19 and Minneapolis’ Mall of America on October 19.

“Charlotte and Minneapolis have the double benefit of being important newsstand markets for Ladies’ Home Journal and they present a unique opportunity to reach thousands of women at once,” Alicesa Vongluekiat, associate publisher/marketing of Ladies’ Home Journal told PRNewser via email. She went on to write that the Southern Women’s Show is “expecting more than 30,000 attendees” and the Mall of the America gets “more than 100,000 visitors each day.”

The events will include makeovers, mini-massages, a photo shoot, products samples, and more, she continued.

The Ladies Lounge blog launched August 2009. These off-line events are a way to build on something that has been successful, Vongluekiat wrote.

“The Ladies’ Lounge is a brand name that easily translates to a live event and gives us a way to reach women in a new way,” she said.

Next year, Ladies’ Home Journal plans to expand the event to four additional markets.