Lexus Was One Of The First Brands To Test-Drive Facebook Timeline For Pages

Lexus was one of the first brands to test-drive Facebook's new timeline for pages, and the more than 1 million users of the social network who like the luxury automaker can see the new design fresh off the assembly line.

Lexus was one of the first brands to test-drive Facebook’s new timeline for pages, and the more than 1 million users of the social network who like the luxury automaker can see the new design fresh off the assembly line.

Much like NBC’s Today did with its new timeline page, Lexus took full advantage of the capability to post back-dated content to offer Facebook users a glimpse at the brand’s history dating back to its launch in 1989, and even further back: A post dated Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in