Breaking Down the Big Lexus Hollywood Show
If you didn’t catch the ambitious 3D projection stunt pulled off by Lexus at the Hollywood Roosevelt Hotel on April 22nd, it’s well worth checking out. To promote their newest hybrid vehicle, the auto manufacturer transformed a side of the famous landmark into its very own IMAX-style canvas for “Earth Night.”
Today, Media Life magazine managing editor Toni Fitzgerald revisits the whole affair put on with help from LA’s Pearl Media. As you might a imagine, a massive amount of manpower was required for the 8-to-11 p.m.
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