How to Leverage the Gig Economy Without Getting Burned

On-demand talent is here to stay

Back in the day, when a client needed public relations or marketing support they went to an agency if they weren’t big enough to have full-time employees handle it in house.

Now, there are other options.

In today’s on-demand economy, clients large and small are using online talent platforms like Upwork, 99designs and Marketeeria to hire everything from web design gurus to media relations pros.

This shift is causing traditional agencies—burdened with the overhead of full-time salaries, benefits and office space—to rethink the distinct value they bring to client engagements.

And

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