LeVar Burton on How He's Evolving Reading Rainbow and Who Should Really Sing the Theme Song [Video]
Earlier this year LeVar Burton took a major leap of faith with Mark Wolfe, co-founder and CEO of the Reading Rainbow. Taking to Kickstarter, the two asked fans to help bring back the nostalgic TV brand for a new generation and boost childhood literacy.
According to their Kickstarter campaign, one in four children in America are growing up functionally illiterate. Burton's plan will re-imagine the Reading Rainbow experience, allowing children to access hundreds of books and take online video field trips via an app.
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