Alright people, the rumor of the day is that Time Warner is currently in talks with a “serious buyer” who will purchase Time Inc., yet allow Time Warner to retain at least three magazines, including Time, Sports Illustrated and Fortune. According (oddly enough) to Fortune, “A meeting of the buyer’s representatives” is happening today.
A couple questions arise from this rumor. For starters, why would Time Warner not want to keep People, the most financially robust Time Inc. title? The second — and most important — question: Who is buying? Below are just a few guesses. Feel free to add any in the comments/hate mail.