Lesson To Marketers: Learn Your Hashtags, Or Suffer Embarrassment

Hashtags are an integral part of Twitter. They organize content, indicate topic, connect tweets and create conversation.

However, as one brand discovered yesterday, hashtags can also be a major source of embarrassment if you don’t check up on what they’re being used for first.

This one’s a story for any marketer who’s new to social media, or someone who wants to know how to do Twitter wrong (and how to recover gracefully).

A popular fresh-baked goods brand, Entenmann’s (@Entenmanns),

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