Less Than Six Months After SmartMoney Ends, Dow Jones Launches New Finance Magazine
SmartMoney, the personal finance magazine published by Dow Jones, disappeared from newsstands forever after its September issue. Now, only about six months later, the company has announced… another personal finance magazine! Adweek reports that WSJ. Money is being planned as a spinoff of WSJ., and will debut in March as an insert in the weekend edition of the paper.
Why would Dow Jones create a new magazine after it folded the perfectly good one it already had? Because WSJ.
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