Less than 40% of Fab's Revenue Comes From Flash Sales
After two years, the creators of the social shopping site Fab have announced a five-part plan to transition the company from a flash-sale retailer to its own unique brand. One reason, explained founder and CEO Jason Goldberg, is that less than 40 percent of the company's revenue comes from flash sales. In 2012, Fab's inventory grew from 2,000 products to 15,000 products from more than 10,000 designers.
After two years, the creators of the social shopping site Fab have announced a five-part plan to transition the company from a flash-sale retailer to its own unique brand. One reason, explained founder and CEO Jason Goldberg, is that less than 40 percent of the company’s revenue comes from flash sales.
In 2012, Fab’s inventory grew from 2,000 products to 15,000 products from more than 10,000 designers. Aided by improvements to the website’s search and browse functions, the majority of Fab’s revenue now comes from “first-run merchandise at everyday good prices.”
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