Leonora Epstein has been named executive editor of HelloGiggles. Epstein comes to the site from BuzzFeed, where she most recently served as deputy editorial director.
Prior to her time at BuzzFeed, Epstein worked for DailyCandy and TheFrisky.
“We could not be more excited to work with Leonora. She embodies everything HelloGiggles. We look forward to learning from her vision,” said Sophia Rossi, HelloGiggles’ co-founder and CEO, in an announcement.
Epstein will report to HelloGiggles’ editor in chief, Jennifer Romolini.