It’s not often that we get a granular look at what goes into managing the social media presence of a famous athlete or entertainment celebrity. But thanks to a lawsuit filed last week by Noah Scheinmann, we have some interesting new Lenny Dykstra stats to pour over.
Per the New York Daily News, Scheimann says he worked 18 hours a day (!) between May 4 and June 10, cranking out the tweets and other social media elements in support of the former Met and Phillie’s new book House of Nails:
Scheinmann says he is owed $15,000 for the Twitter and social work plus more than $76,000 for his share of other earnings Dykstra scored as a result of the media attention.
Another wrinkle is that Scheinmann, whose company is named No Regrets Entertainment, has known Dykstra personally for many years. The Times and Post also covered the lawsuit. The latter reminds of another aspect of all this:
The [Dykstra] tell-all has grabbed attention for wild anecdotes, including a cocaine binge with Robert De Niro, which the actor disputed to Page Six as “bullsh*t.”
Previously on FishbowlNY:
Lenny Dykstra Is a Very Bad, No Good Boss
Jacket cover courtesy: William Morrow