LEGO Brings Back ‘Back to the Future’

Great Scott! This is one way to get attention.

Today in Things That Just Happen to Be Really Cool news, Warner Brothers and LEGO chose to revive a classic character to promote the new LEGO Dimensions game.

SPOILER: It’s Doc Brown!

Yes, this is an ad for a video game. But it’s also a pretty cool stunt, conceptually speaking.

No offense to GOLIN and their sexy new Hamburglar, but some characters demand to be “relaunched.” And our own Shawn Paul Wood wrote something yesterday about coming up with creative ideas rather than NEW ideas.

h/t Rich Leigh of PR Examples