A year ago, Foursquare caught the data world’s attention with an accurate prediction that Chipotle’s store sales—thanks to the fast-casual brand’s E. coli problem—would fall by 30 percent. The location-based service’s anonymized foot traffic stats, which it combines with other data such as U.S. Census reports for weighted analyses, has been gaining credibility in retail realms.
So beer, liquor and wine sellers—especially bars—can breathe a bit of a sigh of relief when reading Foursquare’s latest finding: Legalized marijuana isn’t exactly wiping out their businesses in Oregon, which began allowing the sale of recreational weed in October 2015.
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