LeBron James Seeks Cleaner Image With Kids Cartoon

It appears as though LeBron James will look to rehabilitate his tarnished image through a kids cartoon in the vein of Bill Cosby’s 1970s hit Fat Albert.

The NBA star famously spurned his old team, the Cleveland Cavaliers, last summer in a much-derided televised special on ESPN, dubbed The Decision. During the special, James revealed he was signing with the Miami Heat. Now, he’s launching The LeBrons, an animated Web series aimed at promoting positive messages to children.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in