LeBron James, Miami Heat ignite Facebook with NBA Finals victory

As LeBron James and the Miami Heat won their second consecutive NBA title Thursday night, Facebook was abuzz with posts about the game. The NBA posted behind-the-scenes photos, James thanked his fans, and Nike even utilized the new video features on Instagram for a popular and engaging post. Facebook reported that there were more than 100 million Facebook engagements leading up to Thursday’s night decisive seventh game of the NBA Finals.

According to PageData, Miami’s people talking about this metric (PTAT) hit a playoff-high 791,703 on Wednesday and maintained that total through Thursday.

Facebook also took a look at how the country showed their rooting interests through the site, finding that while the Heat were more popular on both coasts, the San Antonio Spurs were well-liked throughout the middle of the country.

According to Facebook, James (who earned the title of NBA Finals MVP) was easily the most talked about player for either...

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