Here’s a very humorous slide show (below) on how to measure the return on investment of social media. I found it on The Social Scene, a blog by social media pro David Breshears.
The slide show was created by another social media consultant named Olivier Blanchard, who has an entire web page of interesting videos (and this slide show) about social media. He also has a blog called The Brandbuilder Blog. He promises to deliver “the realz.”