Past Kindle commercials have promoted it on price, weight, and the number of titles you can carry. Amazon even bashed the iPad once or twice. But today Amazon outdid themselves. They managed to criticize the iPad both on sunlight readability (because the K4 can be read in the sun) and on price. You can get 2 KFs and a K4 for less than the price of an iPad, obviously.
But what’s more interesting is that even though the Kindle Fire has an LCD screen similar to the iPad, Amazon still managed to bash the iPad because you cannot read it in the sun. That was particularly clever of Amazon; I didn’t think they would be able to pull it off.