LAT Runs Story On Controversial Front Page Ad

Today’s Los Angeles Times features an article about the advertisement designed to look like a news story that ran on the front page yesterday. It seems that the ad, which was for the NBC show Southland, was the brainchild of the LAT advertising staff:

NBC wasn’t planning to buy print ads for “Southland” until The Times pitched this concept, said Adam Stotsky, NBC Entertainment Marketing president.

The advertisement, which drew complaints from about 70 readers, ran over the objections of Editor Russ Stanton.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in