LAT in 90 Seconds
Risky Business Move? Viacom Inc. Chairman Sumner Redstone shocked Hollywood with his very public denouncement of Tom Cruise, telling the media that Paramount Pictures is cutting Cruise off because his off-screen antics have become “unacceptable.”
“Redstone estimated that Cruise’s conduct had cost the studio between $100 million and $150 million in box-office receipt.” But ultimately, it may be Redstone’s conduct that worries the studios the most.
“The powerful Creative Artists Agency, which represents Cruise along with many others on Hollywood’s A-list, isn’t likely to forgive the public humiliation,” according to the LAT.
Granted, Redstone has been a top dog in this business since, like, the Civil War but — recent celebrity spankings notwithstanding (we’re looking at you, Lindsay) — this is still a town that runs on star power.
Say
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in