Lamar Testing Solar-Powered Digital Billboards

Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes.

For the past few months, Lamar has operated a poster-size billboard equipped with magink’s technology in Pensacola, Fla. By April, Lamar plans to move the sign to New York to make sure it works under different weather conditions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in