Lamar Testing Solar-Powered Digital Billboards
Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes.
For the past few months, Lamar has operated a poster-size billboard equipped with magink’s technology in Pensacola, Fla. By April, Lamar plans to move the sign to New York to make sure it works under different weather conditions.
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