Laermer: Getting Ahead of the Story

Any PR pro worth their salt knows that getting ahead of the next story is a key goal to any campaign, but not always that easy. Often, the first one there has a chance to frame the conversation and in turn, reap the results.

RLM PR CEO and Bad Pitch blogger Richard Laermer gives an excellent example today, via the Microsoft / Yahoo ongoing saga:

When the deal fell apart, Microsoft was smart and engaged the press early.

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