The 73rd Annual Golden Globe Awards Sunday night spurred more than 19 million posts, likes and comments from more than 9 million Facebook users.
The 10 most-talked-about Golden Globes moments on Facebook were:
- Lady Gaga wins best supporting actress in a limited series or a motion picture made for TV.
- The Martian wins best motion picture, musical or comedy.
- Leonardo DiCaprio wins best actor, motion picture, drama for The Revenant.
- Taraji P. Henson wins best actress in a TV series, drama for Empire.
- Mozart in the Jungle wins best TV series, musical or comedy.
- Mark Wahlberg and Will Ferrell present nominees for best screenplay.
- Amy Schumer and Jennifer Lawrence share clips from best motion picture, musical or comedy nominees Joy and Trainwreck.
- Ricky Gervais Introduces Mel Gibson.
- Kevin Hart’s and Ken Jeong’s onstage moment.
- Mr. Robot wins best TV series, drama.
Facebook and Instagram also played major roles behind the scenes:
- The Hollywood Foreign Press Association and NBC posted exclusive content on the two social networks.
- The official Facebook arrivals platform on the red carpet featured starts such as Alicia Vikander, Viola Davis and Hart answering fans’ questions, as well as a custom 360-degree camera.
- Acclaimed photographers Inez & Vinoodh shot winners and presenters backstage in the official Golden Globes Instagram portrait studio (see photo below of Henson).
- Instagram featured an Explore section titled, “The Golden Globes: An Inside Look.”
- Live-streaming feature Live for Facebook Mentions was used to answer fans’ questions by celebrities including DiCaprio, Lawrence, Henson, Brie Larson, Gael Garcia Bernal and Lady Gaga.
Readers: Did you interact on Facebook or Instagram during the 73rd Annual Golden Globe Awards Sunday night?