Ladies’ Home Journal Rewards Good Acts While Performing One Of Its Own

lhj_7.15.10.jpgThis week, Ladies’ Home Journal editor in chief Sally Lee presented Avon chairman and CEO Andrea Jung with the magazine’s “Do Good Stamp” in recognition of the beauty company’s Hello Green Tomorrow program and its efforts to protect the Atlantic Rainforest. The program plants a new tree for every dollar donated and has already succeeded in replanting 2 million trees.

The Do Good Stamp made its debut in spring 2009 to recognize companies’ philanthropic efforts and has given special recognition to 17 companies since its inception.

In further charitable news, Ladies’ Home Journal is concluding its three-part series on skin cancer in its August issue with a piece on how to examine your own skin. The magazine’s health director, Julie Bain, who has had her own experiences with skin cancer, permitted cameras to record her own annual check up — also providing a good example of how to seamlessly blend print and online content.

Says Bain:

When I was a kid I spent many wonderful summer days at cold, sparkling lakes in Minnesota, followed by agonizing blistered and peeling sunburns. We just didn’t have the knowledge or the waterproof sunscreens that we do now.

You can check out video of Bain’s check up here.