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Lacoste City Tennis Helps You Find Tennis Matches in NYC

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By Brandy Shaul

Lifestyle brand Lacoste has officially announced the release of its free mobile app Lacoste City Tennis on iOS and Android devices. The app offers localized content to tennis fans in the New York City area, helping them find other tennis fans for matches. In addition, the app offers mobile shopping for Lacoste’s gear, as well as a tennis-themed mini-game for passing the time.

In this launch version of Lacoste City Tennis, local content is targeted at the New York City area, but will expand to other cities, including Miami and Los Angeles throughout 2015.

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Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.

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