LA Mom's Mobile App Wins $10,000 'Social Good' Prize

The next time you feel like complaining about the poor state of California schools, take a page instead from the business textbook of Tatania Mulry.

The LA mother of three boys channeled her frustrations about stage budget cuts into the creation and design of edRover, a mobile device app that streamlines the task of grassroots school fundraising. Basically, after a participating business signs up to the application, registered parents and supporters of a school can trigger a donation by visiting or shopping online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in