L2 Facebook IQ Index: Macy’s Has Highest Facebook IQ
Macy’s boasts that it is “the world’s largest store,” and now, the department store chain can also boast having the highest “Facebook IQ” following the release of the second annual L2 Facebook IQ Index from L2 and Buddy Media.
Macy’s boasts that it is “the world’s largest store,” and now, the department store chain can also boast having the highest “Facebook IQ” following the release of the second annual L2 Facebook IQ Index from L2 and Buddy Media.
Digital think tank L2 and social ad-management software provider Buddy Media rank more than 100 luxury and prestige brands in the categories of beauty, fashion, specialty retail, and watches and jewelry, using more than 350 qualitative and quantitative data points, and those brands are then assigned ratings of genius, gifted, average, challenged, or feeble.
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