The Hidden Mass Audience: Why Community Is Bigger Than You Think
Remember online communities? 15 years ago, it was the future of communication. Back in the day, Usenet newsgroups, IRC chat rooms and bulletin-board forums ruled.
Remember online communities? 15 years ago, it was the future of communication. Back in the day, Usenet newsgroups, IRC chat rooms and bulletin-board forums ruled. Before clickbait and News Feeds and selfies, people transcended their local communities to indulge their multiple specific passions in high-definition. The common bonds of shared interests created sacred spaces online.
Online communities are valuable because they are niche, tightly characterized and real–in other words, everything a modern advertiser might want from online targeting.
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