Kontagent-PlayHaven relaunches as Upsight, unveils freemium analytics platform

After its merger announcement late last year, Kontagent-PlayHaven has relaunched as Upsight. The company’s platform offers app developers a variety of tools for tracking user behavior and analyzing that data to create plans of action and put them into motion. Upsight’s platform already supports 22,000 apps, with its new freemium option giving app developers access to analytics and marketing tools via a single dashboard.

Since the merger in December 2013, daily platform signups have doubled. The platform now tracks over 500 billion events every month and reaches over 650 million monthly active users, an increase of 62.5