Kohl's Goes 'Choose Your Own Adventure' with J.Lo SoMo Campaign

Suffer for fashion

Who’s Jennifer Lopez, again? Oh right: she starred in a pretty good movie with George Clooney, got sunscreened by Ben Affleck and performed for some dictator. Anyway…

Kohl’s is betting a lot of money that people remember her with an ambitious campaign airing this Sunday that combines traditional ads with social engagement as so many do these days.

The interesting thing about this one is its “you choose the story” premise: J.Lo is headed to the American Music Awards and she needs your help getting to the stage because traffic is bad and she’d never take a Citibike (New York joke, whoop).

AW+

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