Kobo Launches UK-Specific Online Store

Kobo, the eReader app and store formerly known as Shortcovers, is aggressively trying to make a big splash with its rebranding (which happened just before the new year). Kobo has just launched a UK-specific online storefront with books from all the major publishers from that side of the pond (they have lots of the same ones, but then they have crazy things like Faber & Faber, which over here is just a little FSG imprint).